Get ready to revolutionize your MSP business—because NinjaOne is about to shake things up with its first-ever, hands-on MSP conference, and it’s already creating a buzz. ‘This is what’s been missing,’ says Paul Redding, head of MSP partnerships at NinjaOne, and he’s not holding back on the promises. But here’s where it gets controversial: Can a single event truly transform how MSPs view the market and run their businesses? Redding thinks so, and he’s betting big on it.
NinjaOne has officially announced its inaugural MSP conference, MSP NXT, set to take place from October 27-29, 2026, at the Marriott Austin Downtown. The event is designed to deliver ‘real, implementable value,’ according to Redding, who draws parallels to the company’s highly acclaimed ITX events. But this isn’t just another tech conference—it’s a partner-enablement powerhouse packed with keynotes, hands-on workshops, technical training, and role-specific tracks tailored for MSPs looking to boost profitability, efficiency, and customer outcomes.
And this is the part most people miss: MSP NXT isn’t just for techies. It’s structured to cater to sales and marketing teams, C-suite executives, and operational staff alike. ‘You can send three different sides of your organization, and they’ll all come back with actionable insights,’ Redding explains. ‘Or attend three years in a row and explore a different path each time.’ Bold move? Absolutely. But Redding believes this approach is essential as MSPs navigate what he calls a ‘major industry evolution.’
The timing couldn’t be more critical. MSPs are no longer content with IT that ‘just works’—they’re demanding business outcomes, optimization, and clear ROI. ‘Clients are measuring what they pay you by the outcomes you deliver,’ Redding points out. ‘The ground is shifting beneath us. If we don’t come together and build a plan, it’s going to be tough to keep up.’ Thought-provoking, right? But is the industry ready for this level of transformation?
Hands-on learning is at the heart of MSP NXT. Engineers and service desk leaders will walk away with automations and efficiencies they can implement immediately, while C-suite attendees will gain insights into tracking operational maturity and showcasing value to investors. Redding’s most passionate focus? Sales and marketing. ‘MSPs often rely on referrals for growth,’ he says. ‘We want to teach them how to articulate the value they bring—not just speeds and feeds, but real business improvements.’
Here’s a bold prediction: MSP NXT won’t stay small for long. While the first event is capped at 500-600 attendees to keep it intimate and actionable, Redding envisions a global expansion. ‘We’re a global company,’ he says. ‘What works here will work everywhere, and we don’t think MSPs in APAC or EMEA should have to travel across the world to access this value.’
Michael Cervino, co-founder and CEO of Circle Square Consulting, is already sold. Having served on NinjaOne’s customer advisory board, he’s excited about the event’s focus on smaller groups, hands-on learning, and structured takeaways. ‘It’s geared toward actual learning,’ Cervino says. ‘Not just rushing through the motions.’
So, here’s the question: Will MSP NXT live up to the hype? And more importantly, are you ready to rethink how you approach your MSP business? Let us know in the comments—we’re all ears.
